Check Point Security Software’s New Logo
Now, I may not be one to talk, because I don’t even have a logo for this site, but no logo at all is surely better than the one Check Point security software has come up with. The CEO of Check Point reportedly allowed his 6 year old daughter to come up with a logo for the company, and this is the result.
Notice to Investors: if you have any money whatsoever in this company, pull it out now! If the CEO is making poor basic decisions like this, how is he going to operate in the future, when he must make a multi million dollar decision.
Before anyone says "It’s just a logo", please realize, it is more than a logo, it is a corporate brand, and if all I had at my disposal were logos of companies when attempting to figure out which company to go with, I would vomit as I passed this logo by. But like they say, any publicity is good publicity, so here are your 15 minutes Check Point. Use them wisely.
on August 23rd, 2007 at 10:50 am
[…] know where I stand on corporate spending for new logos. I supposed its somewhere between this: http://techfunked.com/web20blog/2007/08/16/check-point-security-softwares-new-logo/ and Lord & Taylor’s new look. To me, it looks like someone just wrote the company’s […]