USA Today Social Network Failing
If you are a major player in any facet of the media (either network or cable TV, or the print media), please heed to my advice:
DON’T ATTEMPT SOCIAL NETWORKING!
It’s simply a recipe for disaster. If we have learned anything from the NBC’s poor attempt at a social network aimed at comical videos, AOL and Netscape’s attempt compete with Digg, and the various other giants who have attempted to compete with the Web 2.0 successors, it’s that they don’t work, plain and simple.
The USAToday launched what they considered a social network for news, and since that time they have had a 29% drop off in unique visitors (from 14 million to 10 million) per month. Obviously, this is not a direct result from the newly created website, but the site obviously didn’t help business at all. Sometimes companies need to realize they have a certain audience for a certain reason, and any changes may lead to the business’ demise.
THe USAToday will rebound, but it’s going to be difficult to compete with the NetVibes of the web.
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