Report: Facebook Costs Australia Businesses $4 Billion in Lost Productivity
I’m always skeptical of statistics involving the loss of productivity and how much money businesses lose as a result of events, like every March when you hear that businesses lose $999 trillion billion zillion dollars during the first two days of the NCAA basketball tournament. But this one is interesting (although full of holes).
The study estimates that Australian employees spend 1 hour of time per day online. It guessed that at least one employee from the 800,000 Aussie business was an avid Facebook user, spending about 1 hour per day on the site. However, the study failed to realize the basics; that there are only about 240,000 Facebook members residing in Australia. I guess we can thus deduce that somewhere around $1.4 billion is lost per year. (Based on their formula).
Who knows.
on August 20th, 2007 at 6:50 pm
Report: Facebook Costs Australia Businesses $4 Billion in Lost Productivity…
I’m always skeptical of statistics involving the loss of productivity and how much money businesses lose as a result of events, like every March when you hear that businesses lose $999 trillion billion zillion dollars during the first two days of the…